This project explores a series of conceptual advertising creatives for Abu Dhabi Islamic Bank (ADIB), designed to engage consumers with key benefits of their financial services. The campaign features distinct visual metaphors and compelling headlines, aimed at simplifying complex financial concepts and building trust. For each concept, I was responsible for both the visual design and the strategic copywriting. Concept 1: "Your Purchases lighter than you think" This creative focuses on the ease and effortlessness of transactions with ADIB. Utilizing a striking juxtaposition of traditionally heavy objects—an anvil and an elephant—being effortlessly lifted by balloons, the visuals brilliantly convey the idea of financial burdens being lightened. This approach effectively communicates the convenience and freedom associated with ADIB's banking solutions, particularly those involving credit cards or financing. Concept 2: "Won't let you Sink" This concept emphasizes financial security and stability, vital attributes for a banking institution. The visual features a strong anchor, partially submerged in calm waters, symbolizing unwavering support and protection against financial uncertainty. The bold headline, "Won't let you Sink," directly reassures clients of ADIB's reliability and commitment to safeguarding their financial well-being. Both conceptual advertisements showcase a strategic approach to consumer banking communication, using relatable imagery and impactful messaging to resonate with ADIB's audience and highlight the practical benefits and emotional security offered by their services.