Egypt Air

This project presents a visionary concept for a proposed brand refresh for EgyptAir, focusing on a strategic modernization of its iconic Horus emblem. Building upon the airline's existing representation of the pharaonic god, this design reinterprets Horus into a more sleek, contemporary, and dynamic visual. The updated motif, rendered with clean lines and a modern blue palette, symbolizes the essence of speed, aspiration, and global connectivity, while paying homage to Egypt's rich historical heritage. The proposed identity, including a refined logotype and its integration with the "A STAR ALLIANCE MEMBER" descriptor, aims to project a forward-thinking and sophisticated image. This concept positions EgyptAir as a premier international carrier, balancing its profound cultural legacy with a fresh, cutting-edge aesthetic designed to resonate with a modern global audience and reinforce its commitment to service and innovation.

Client

Egypt Air

Scope of Work

Branding

Country

Egypt

Year

2005

Industry

Airlines

Role

Creative Director