This project showcases a selection of advertising posters developed for various clients across different industries, demonstrating a versatile capability in both visual design and strategic copywriting. For each campaign, I was responsible for crafting both the compelling visuals and the impactful headlines to resonate with diverse target audiences. 1. Pepsi - "Love You Mom" Campaign: This outdoor billboard concept for Pepsi evokes warmth and affection, likely targeting a Mother's Day or general appreciation campaign. The design features a refreshing visual of a Pepsi drink with a heartfelt, handwritten-style headline, "love you mom," effectively connecting the brand with emotional moments and celebrations. 2. Sony Cyber-shot - Valentine's Promotion: Designed for Sony Cyber-shot (in partnership with B.TECH), this poster promotes the camera for Valentine's Day. The visual centers on the camera itself, cleverly integrating a heart motif to symbolize love and gifting, while the direct headline, "Happy Valentine's," clearly communicates the seasonal offer and emotional connection. 3. EMETHANEX - Methanol Promotion: This industrial-focused poster for EMETHANEX highlights a specific benefit of methanol. The visual features an active scene of wood being worked, with sparks flying, symbolizing strength and transformation. The direct and informative headline, "Methanol makes wood sturdy," along with the mention of "11.2% methanol," educates the audience on the product's practical application and effectiveness. 4. "We're Totally Different" (Integrity - Conceptual Brand): This bold billboard concept for an implied brand named "Integrity" champions uniqueness and innovation. The highly dynamic and vibrant visual features a swirling, abstract pattern with a stylized form, designed to immediately grab attention. The direct and confident headline, "WE'RE TOTALLY DIFFERENT," emphasizes a disruptive or unconventional brand approach, positioning the client as a leader outside the norm. 5. UN Women - Women Empowerment Initiative: This impactful street billboard for UN Women advocates for a critical social cause. The powerful visual combines a woman's profile with a textured map of the Arab region, set against a striking yellow background, symbolizing hope and global reach. The prominent headline, "The Strategic Plan for Women Empowerment in the Arab Region 2030 Sustainable Development Agenda," directly communicates a significant development initiative and its far-reaching goals. 6. "Let's Make a Difference Together!" (Beyond Borders - Sustainability Rally): This poster for "Beyond Borders" promotes a sustainability awareness rally with a call to action. The visual features a dynamic scene of a modern sports car on a winding road with light trails against a mountainous backdrop, evoking progress and a forward momentum. The headline, "LET'S MAKE A DIFFERENCE TOGETHER!", combined with event details, inspires collective action towards a sustainable future. 7. "Disruption" - Conceptual Office Poster: This indoor office poster offers a powerful redefinition of "disruption." The visual features a striking image of a fist breaking through shattered glass, serving as a visceral metaphor for breakthrough and clarity. The bold headline, "Disruption ISN'T CHAOS. IT'S CLARITY BREAKING THROUGH NOISE," combined with its impactful visual, is designed to inspire a forward-thinking mindset within a professional environment, fostering innovation and challenging conventional thinking. 8. "WE DO" - World Health Organization Hepatitis Campaign: Created for the World Health Organization (WHO), Regional Office for the Eastern Mediterranean, this public health campaign poster delivers a message of hope and empowerment regarding Hepatitis. The visual depicts a resilient green plant sprouting from arid, cracked earth, symbolizing life, recovery, and the possibility of overcoming adversity. The compelling headlines, including "THIS IS NOT A MOVIE SCRIPTWRITERS DON'T WRITE OUR FATES" and "WE DO," along with the clear call to action "ACT NOW... HEPATITIS IS CURABLE," collectively motivate individuals to take action, reinforcing the curability of the disease and highlighting collective agency.