This project involved the development of a conceptual advertising campaign for Boston Medical Care, a healthcare provider dedicated to patient well-being. The campaign showcases various creative executions, each designed to communicate core brand messages of trust, empathy, and leadership in healthcare. Through these concepts, I strategically combined visual design with compelling copywriting. Concept 1: "In Boston Medical Care your health is our Concern" This creative focuses on the fundamental promise of patient-centric care. It features a professional and reassuring visual of a stethoscope, directly communicating Boston Medical Care's dedication to its patients' health and well-being. Concept 2: "Boston Medical Care #1 Health care center in Qatar" This concept emphasizes the brand's authoritative positioning and regional excellence. With a bold claim of being the "#1 Health care center in Qatar," supported by a clean visual focusing on the stethoscope's precision, this creative aims to instill confidence and highlight market leadership. Concept 3: "We'd love to take care of your health" This creative accentuates the compassionate and empathetic side of healthcare. The powerful visual of a stethoscope forming a heart immediately conveys warmth, care, and a personal commitment to patient health, fostering an emotional connection with the audience. Across all concepts, the consistent branding and tagline, "Your health care partner," reinforce Boston Medical Care's role as a trusted and reliable provider. This campaign demonstrates a versatile approach to conveying core healthcare values through distinct, impactful advertising.