This project involved the conceptualization and development of a hypothetical Ramadan advertising campaign for L'AZURDE, a renowned luxury jewelry brand. Responding to a singular brief, two distinct creative options were designed, showcasing versatility in conveying the campaign's core message. For both concepts, I was responsible for both the visual design and the strategic copywriting of the headline. Option 1: "Gentle Glow of Ramadan" This concept employs a vibrant yet sophisticated pink palette and features an elegant model showcasing luminous pearl jewelry. The design aims for a fresh, feminine, and radiant feel, while the headline, "Gentle Glow of Ramadan," which I developed, beautifully encapsulates the spirit of the holy month through its connection to light and subtle elegance. This option is envisioned for high-impact, wide-reaching placements such as digital billboards in public spaces. Option 2: "Embrace the Grace of Ramadan" This alternative concept takes a more intimate and refined approach, utilizing a muted background and a closer crop of the model adorned with pearls. The aesthetic is sophisticated and serene, designed to evoke a sense of timeless grace. The headline, "Embrace the Grace of Ramadan," also developed by me, invites reflection and appreciation for the season's inherent elegance. This option is ideal for more subtle, yet equally luxurious, retail environments or point-of-sale displays. Both campaign options strategically position L'AZURDE as the quintessential choice for celebrating Ramadan's special moments with exquisite and meaningful jewelry, demonstrating a comprehensive understanding of seasonal luxury marketing and brand communication.