Cinnamour

Cinnamour is a homemade cinnamon roll brand founded in Sweden, built around warmth, simplicity, and emotional comfort. The visual identity was designed to reflect both craft and care, with a logotype that leans into vintage Americana, paired with a bold emblem where a heart is baked into the center of a cinnamon roll. The identity system balances nostalgic familiarity with a clear contemporary presence, positioning the brand as personal, hand-made, and quietly joyful. The mark operates on multiple levels as a symbol of indulgence, affection, and brand memory, making it adaptable across packaging, digital, and environmental touchpoints.