Doodzy

This project involved creating a distinctive and playful yet luxurious brand identity for "Doodzy," a line of pet cosmetic products. The design strategy aimed to position Doodzy as a premium choice for pet owners seeking high-quality grooming solutions. The brand's visual cornerstone is a unique logo, rendered in an opulent gold gradient against a sophisticated black background, immediately conveying exclusivity and high-end appeal. The typography for "Doodzy" is cleverly integrated with whimsical, animal-inspired elements—such as a stylized tail or ear and subtle whisker details—that evoke the charm of pets while maintaining a sleek, modern aesthetic. This innovative blend of luxury and playful pet-centric design ensures Doodzy stands out in the market, reflecting both the care owners have for their pets and the superior quality of the cosmetic range.