MV Club

This project involved the comprehensive development of the brand identity for "MV Club," a sports and community club centered on a strong, inclusive, and engaging spirit. The brand guidelines articulate an identity that fosters unity, teamwork, and active participation, suitable for a wide range of activities and community interactions. The core of the identity is a classic, emblematic shield-shaped Primary Logo which conveys a sense of protection, strength, and tradition, while also embodying the club's energetic and competitive nature. This is complemented by the distinctive tagline, "Everyone Plays," which is a key part of the brand's message. Its supporting typography reinforces ideas of growth, inclusivity, and fairness, ensuring the brand communicates both professionalism and approachability. The overall design aims to establish a consistent, recognizable, and vibrant brand presence for MV Club, celebrating its community-focused mission and dynamic spirit.