Bareeq

This comprehensive project for Bareeq, an electricity solutions company, involved establishing a cohesive brand identity and product design across multiple touchpoints. My role encompassed the creation of the brand's distinctive logo, the functional and aesthetic packaging for their lighting products, and the conceptual design of an industrial plastic container shape. The Bareeq logo and packaging were developed to convey a sense of modern efficiency and reliability, perfectly suited for an electricity solutions provider. The packaging, specifically for their lighting products, features a clean, minimalist design with a dominant blue and white color scheme, effectively highlighting key product information such as wattage and lifespan, and emphasizing energy efficiency. In addition to brand identity and packaging, the project extended to the industrial design of a unique plastic container shape. This component showcases a focus on both aesthetic innovation and potential ergonomic or functional considerations for a manufacturing context within the electricity solutions sector. The conceptual sketch reveals a thoughtful approach to form, moving beyond standard industrial containers to create a distinctive and potentially more user-friendly or brand-aligned vessel for their solutions. Collectively, these elements demonstrate a holistic approach to branding and product design, ensuring Bareeq presents a consistent, professional, and and innovative image across its various electricity solutions offerings.