Mountain View’s first ESG report was designed to position the brand within a global conversation on environmental and social responsibility without compromising visual clarity or brand voice. Built as an interactive PDF, the piece featured a structured, clickable layout that allowed readers to navigate complex content with ease. Avoiding the excess of conventional ESG publications, the report used restrained typography, modular pacing, and a calm visual language to reinforce credibility and transparency. The result was a digital-first editorial artifact — bridging narrative design with long-term brand positioning.
Client
Mountain View
SCOPE OF WORK
Interactive PDF
Country
Egypt
Year
2024
Industry
Real Estate
Role
Creative Director